Despites the fact that businesses in auto-aftermarket are slowing down due to the global financial crisis, car care industry in China remains a comparatively stable situation thanks to the large vehicle population in the country. As the most profitable part in China’s auto-aftermarket, car care industry is expected to keep booming in the coming three to five years, generating billions of profits.

Sales channels is the most important issue for car care producers. There is a saying in the industry that: Those who have good sales channels get good business. It is the tradition that producers make great efforts in finding capable provincial distributors who will wholesale to many other local dealers or shop owners. With a great number of buyers, repair shop owners, AMR is more and more regarded by car care producers as an independent marketing channel to reach end-users . To build up brand image and to impress consumers through AMR event has become a new opportunity for car care producers to tap their “blue sea”.

Car care products are sold through different channels, so products manufacturers and major distributors have long been putting great efforts in finding various channels. As kind of Fast Moving Consumption Goods, car care products are usually flowing from first and second -class wholesalers or distributors to end-users and finally consumers. Therefore, how to promote brand image and stand out of others in the fierce competitions becomes a major strategy for enterprises in China’s car care industry.

AUTO MAINTENANCE & REPAIR, (AMR for short), the most influential event for China’s auto maintenance and repair industry, has developed to be an industry gathering for auto maintenance and repair distributors and 4S shops, repair shops and other end-users which is taken as a new marketing channel for car care manufacturers. To serve them more directly, AMR 2010 is to set a special zone for car care, providing a platform for the business discussion and information exchange between manufacturers and distributors.

Exhibit Profile
1. Auto exterior: Paint Addictives, Washing Compounds, Tyre Washing, Tyre Care
2. Auto interior: Interior Cleaners, Leather Care, Instrument Panel
3. Paint Maintenance: Waxes, Glazing Compounds, Coatings
4. Glass Care Products
5. Generator Maintenance: Fuel System Washing, Lubrication System Washing, Cooling System, Throttle Washing for Electronic Control Fuel Injection Car
6. Addictives and other Chemical Products: Generator Protectants, Water Tank Protector

Why AMR 2010 for car care enterprises?
1. To build brand by face-to-face communication with end-users of repair shops and 4S shops.
2. To expand distribution channel with auto maintenance and repair distributors all across China.
3. To take advantage of the largest trading platform of AUTO MAINTENANCE & REPAIR fair.
4. To get an immediate effect through the “Car Care Zone” on AMR